When I lived in New Jersey, figuring I could go to the Statue of Liberty any old time, I never went. Now I live in Massachusetts, and I figure I can go to Nantucket any old time. You know the rest. So when I was working not that long ago on some copy to describe the benefits of new noise-reduction headsets engineered for pilots, my client suggested I might want to fly with the product and experience it firsthand. Good idea. Even better idea: When we took off in the small, luxurious plane from Mansfield Airport, our pilot floated the possibility of flying to Nantucket for lunch. All in favor? Everyone. And even though we ate at the airport restaurant, it was the best reuben I’ve ever had, owing mostly to the company, the view and the spectacular approach, seen here. When we all returned to the mainland and I, sadly, to my office, colleagues asked me where I had been most of the day. “Oh,” I said, “doing some product research with a client.”
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