April 9, 2011

Los Angeles, CA. October, 2007

We got up at dawn, trundled into the car and headed from the deserted Saturday morning streets of West Hollywood to a cavernous studio about 30 minutes out of town. The locked chain-link gates opened to let us in...and we were warned not to leave the premises as the neighborhood was “unsafe.” Ah, the glories of shooting a television commercial. Endless setup shots, making sure the lighting is flattering for the product (in this case, Bose noise-canceling headphones), that there are no shadows, that the bottom third of the onscreen frame will allow for a phone number and website to be added later, lots of considerations. The models who showed up looked little like their headshot promises. The demographic mix of passengers in the “airplane cabin” wasn’t varied enough. Someone didn’t like the chair that had been selected. Or the wardrobe. The tracking shot moved too quickly. It’s a wonder anything actually gets filmed. This was a characteristic 16-hour day. And while the “craft service” (aka snacks) was OK, and the catered lunch superb, I still would rather have joined Nick at Alan’s house in Santa Monica that night for Alan’s fabled brisket. Instead, I kept borrowing cellphones to update him and finally to cancel. At around 11:30pm, we wrapped, headed back to our hotel, readied for more of the same the following day. Still, when the beautiful spot was finally finished and broadcast, all of these troubles and annoyances remained unseen, just distant memories.


  1. Hey, that's show-BEEZ! Wonderful behind-the-scenes look at 30 seconds of air time.

  2. I had the honor of being with Sandy on this shoot. In all of his wonderful detail, he did not mention this memorable detail of that predawn ride. There it was, crossing Hollywood Blvd. in that wonderful sliver between night and day, the gentleman auditioning all his stuff - and I mean all - with his pants down and being held on only by his ankles. Good morning Hollywood!