September 13, 2017

Los Angeles. November, 2005

Back in the days when the economy (and the honorable, hands-off management crew then in place) encouraged such things, our creative team at Bose, where I worked for some eight-plus years, would create billboards to announce new products. Mostly for placement in warm-weather locations, like this one on Sunset Boulevard in Los Angeles. Mike, the best designer I have ever had the pleasure of working with, and I would then travel to check out their locations and decide how best to use the space. And then we’d sometimes return later to inspect the installation and relative effectiveness. As you can see, even in a city like LA, plastered with more billboards per capita than anywhere else on Earth, Mike’s design pops (as clients were fond of requesting.) So how could I resist a jumping picture in front of it? Later we’d heard that Dr. Bose had seen this billboard on a trip to LA and had complained that the palm trees got in the way. Just saying.

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